Osterhus Publishing Co.

Hardcover

In today's hyper-competitive, volatile markets, there is one constant-a
human being making a decision whether or not to buy. This book presents a
sales approach that is based on scientific research into human
perceptions, motivation, and behavior. The application of these
principles to the sales environment will provide you with an
understanding of how and why people will buy from you, and a sales
approach that will dramatically improve your sales effectiveness in any
market; putting the WIN back in your SALES.